US lead battery recycler communications program

Mr. DeLaquil will discuss the North American Recycler Communications Program. This program, which is a joint initiative of the International Lead Association and the Association of Battery Recyclers, sets out a clear, fact-based picture of the lead battery recycling industry for local stakeholders. It has made substantial inroads in communicating the importance and safety record of the North American lead battery recycling industry through an integrated approach of customizable asset development, social media engagement, and an enhanced web presence.